Xrisi Efkeria, a member of the C.K. Tegopoulos Group, is a newspaper with classified ads and Photo Ads (newspaper ads), whose circulation holds a dominant position among newspapers in its field and has the highest circulation among all the newspapers of the group.
Keeping close to the paces and demands of our times, Xrisi Efkeria wanted to proceed with the creation of a web site, creating a new channel of communication with its readers. It chose Information Systems Impact for the implementation of its electronic publication, offering a host of advanced services to guests that allowed the easy and quick access to ads of their interest.
Using Impact’s ezpay®, an innovative application for free on-line services with the use of micropayments via mobile phones, Xrisi Efkeria managed to utilize the Internet from a business aspect, while making the electronic publication uncompetitive for its printed form.
In order to continuously increase the dynamics of the newspaper’s electronic publication, new value-added services were developed by Impact, through an ongoing collaboration, thus enhancing the overall quality of online services offered to guests.
“Information Systems Impact, alongside the implementation of our site, also implemented Search Engine Optimization techniques. We have now managed to be at the first page of Google for searches related to ads and all pages of our site have been stored by the engines We consider Information Systems Impact our real ally, both for the proper creation of our site, as well as the implementation of Search Engine Optimization techniques.”
Harry Avgoustiniatos, Commercial Director, Tegopoulos Group
RETURN TO OUR PROJECTS