The Sales Institute in Greece (IPE) is a nonprofit organization that was founded in 2007 by sales executives from all market sectors, whose mission was to promote, display and develop the Science of Sales. Aimed at highlighting the services provided in the context of the Organization’s activities, IPE chose Information Systems Impact for the creation of its website. Via its content management platform, i@content, Impact created dynamic forms for the entry and display of News and Events content. In this way, the information is entered in the appropriate fields, by system administrators and is uniformly presented to the website’s guests. At the same time, a membership registration form was created for users who want to becomes part of the IPE group.