Chrysi Efkairia: web site development

“Chrysi Efkairia”, a three-times-per-week-newspaper of classified advertisements, belongs to the CH. K. TEGOPOULOS EDITIONS S.A. group. It holds the leading market position in terms of circulation for newspapers of the same category, as well as the leading position in terms of circulation among all other newspapers published by the group.

Following the latest market trends, Chrysi Efkairia, aiming to create a new communication channel with its readers, recently decided to create its own web site and chose Information Systems Impact for the development of the electronic publication. The web site offers a wealth of advanced services to its visitors, allowing quick and easy access to the classified advertisements of their interest.

Using Information Systems Impact’s innovative ezpay® platform, which allows the micro-payment of online services through mobile phones, Chrysi Efkairia managed to commercially exploit the advertisements of the newspaper through the internet, while keeping its electronic publication from competing with its printed edition.

In order to further increase the dynamics of the newspaper’s electronic publication, Information Systems Impact, who works hand in hand with Chrysi Efkairia from 2001, regularly develops new value added services enhancing the quality of the electronic services offered to the web site visitors.

The Chrysi Efkairia electronic publication has become one of the web sites with the largest amount of traffic in Greece thanks to the Search Engine Optimization techniques that have been applied, currently attracting approximately 220.000 unique visitors per month (September 2007 data). Its 8% conversion rate, demonstrating the high percentage of visitors who actually buy the proposed services comparing to the total number of visitors, is yet another very remarkable fact is.